Welcome to hydermarketing

Europe’s competitiveness depends on the success of European Small and Medium Enterprises (SMEs). 80% of enterprise tax is generated by SMEs.

Much of the knowledge that is needed by SMEs is actually being developed by Research Centers and Universities. However, for one reason or another, much of the research is not appropriately transferred to European SMEs. Furthermore they do not always understand scientific research, which is translated into a lack of competitiveness and growth.

The mission of Hydermarketing is to make European SMEs benefit from science research and to market their innovations, especially in the field of ICT technology. Our mission is consistent with the needed development of competitivess of the European Union within the current global arena.

Science transfer: the application of marketing science research on innovative products and services

Development of innovative and breakthrough products usually entail a high risk. The implementation of scientific marketing research in such products enables innovators to ensure that they will be accepted and commonly utilised by the target groups of users.

Using marketing science it possible to know if the positive attitude of a customer towards a device is high, whether it perceived as useful, usable and engaging, and if it is worthy of recommendation to other customers, just to name a few aspects. 

At Hydermarketing we utilise the power of marketing science to the advantage of our clients in order to contribute to the durable success of their products along the product launch and life cycle, maximising investment and neatly aligning the product's brand with the target market. For instance, did you know that placing your Web site’s brand at eye sight increases brand recall, increases intended Web access* 20% in under 3 months and helps to position your product in the mind of your customer, therefore contributing to block out competition? These are tiny examples of how marketing science can boost your innovative product and mitigate risk. Furthermore, marketing science implementations can be used across all countries and cultures, therefore contributing to the fast international success of your small or medium business.

*Intended Web access: When a Web user purposely seeks your site, typing the url address in a browser or the Web site name in a search engine