Knowledge Center

Innovation Marketing

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231.44 K

Product Innovation and Product Innovation Marketing

Professor Ulrich Kaiser’s paper on how to increase effectiveness when marketing innovations
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=358321

e-Marketing downloads

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349.64 K

Designing usable online stores: A landscape preference perspective

Lee and Kozar’s (2009) paper on how to design e-commerce stores which make sense to online consumers

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307.80 K

Why do internet users stick with a specific web site

Research by Li, Browne and Wetherbe about Web site stickiness

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66.63 K

E-Commerce and Operations Research in Airline Planning,  Marketing, and Distribution

Decision Support in Airline Planning and Marketing The e-Commerce Infrastructure the airlines developed allows collection and central

Trade Reports and Information

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1.19 MB

Estudio Sectorial CMT

Estadisticas Telecomunicaciones en España

AIMC. Asociación para la investigación de medios de comunicación

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4.27 MB

AIMC Navegantes en la Red 2011

Survey on Spanish Internet user behaviour
http://download.aimc.es/aimc/navred2010/macro2010.pdf

Scientific Research by Antonio Hyder

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94.80 K

Web site engagement: The influence of online choice behaviour

Conference paper presented at INFORMS Marketing Science, Cologne 2010

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97.36 K

Engagement with shopping Web sites and the influence of online shopping behaviour

Research Presented at the IPDMC, International Product Development Management Conference 2010 in Murcia, Spain

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113.63 K

Does Web Site Engagement Lead To Making A Purchase ?

Research Presented at AMA American Marketing Association Summer Educator’s conference Chicago 2012

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4.39 MB

Doctoral Thesis Antonio Hyder on Web site engagement

Download here a copy of the doctoral thesis of Antonio Hyder: Proposal of a Web site engagement scale and research model. Analysis of the influence of intra Web site comparative behaviour

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