Innovation Marketing
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231.44 K
Product Innovation and Product Innovation Marketing
Professor Ulrich Kaiser’s paper on how to increase effectiveness when marketing innovations
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=358321
e-Marketing downloads
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349.64 K
Designing usable online stores: A landscape preference perspective
Lee and Kozar’s (2009) paper on how to design e-commerce stores which make sense to online consumers
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307.80 K
Why do internet users stick with a specific web site
Research by Li, Browne and Wetherbe about Web site stickiness
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66.63 K
E-Commerce and Operations Research in Airline Planning, Marketing, and Distribution
Decision Support in Airline Planning and Marketing The e-Commerce Infrastructure the airlines developed allows collection and central
Trade Reports and Information
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1.19 MB
Estudio Sectorial CMT
Estadisticas Telecomunicaciones en España
AIMC. Asociación para la investigación de medios de comunicación
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4.27 MB
AIMC Navegantes en la Red 2011
Survey on Spanish Internet user behaviour
http://download.aimc.es/aimc/navred2010/macro2010.pdf
Scientific Research by Antonio Hyder
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94.80 K
Web site engagement: The influence of online choice behaviour
Conference paper presented at INFORMS Marketing Science, Cologne 2010
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97.36 K
Engagement with shopping Web sites and the influence of online shopping behaviour
Research Presented at the IPDMC, International Product Development Management Conference 2010 in Murcia, Spain
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113.63 K
Does Web Site Engagement Lead To Making A Purchase ?
Research Presented at AMA American Marketing Association Summer Educator’s conference Chicago 2012
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4.39 MB
Doctoral Thesis Antonio Hyder on Web site engagement
Download here a copy of the doctoral thesis of Antonio Hyder: Proposal of a Web site engagement scale and research model. Analysis of the influence of intra Web site comparative behaviour
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4.27 MB
AIMC Navegantes en la Red 2011
Survey on Spanish Internet user behaviour
http://download.aimc.es/aimc/navred2010/macro2010.pdf
PDF File
94.80 K
Web site engagement: The influence of online choice behaviour
Conference paper presented at INFORMS Marketing Science, Cologne 2010
PDF File
97.36 K
Engagement with shopping Web sites and the influence of online shopping behaviour
Research Presented at the IPDMC, International Product Development Management Conference 2010 in Murcia, Spain
PDF File
113.63 K
Does Web Site Engagement Lead To Making A Purchase ?
Research Presented at AMA American Marketing Association Summer Educator’s conference Chicago 2012
PDF File
4.39 MB
Doctoral Thesis Antonio Hyder on Web site engagement
Download here a copy of the doctoral thesis of Antonio Hyder: Proposal of a Web site engagement scale and research model. Analysis of the influence of intra Web site comparative behaviour
Business Development
UK Business Link : Grants for Innovation, research and development
UK Business Link advice about how to introduce technological innovation in your business.
http://www.businesslink.gov.uk/bdotg/action/detail?type=RESO »
Marketing Resources
Online Consumer Behavior Research
Link to scholarly articles on OCB research
European Marketing Academy
The European Marketing Academy provides a society for persons professionally concerned with or interested in marketing theory and research
American Marketing Association Radio
Listen to webcasts of AMA
American Marketing Association
Official Website of the American Marketing Association
Scientific Journals
Journal of Marketing
Journal of Marketing
http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publicati »
Journal of Electronic Commerce Research
Leading Scientific Magazine specialised in e-commerce
Journal of Electronic Research
Leading Scientific Magazine specialised in e-commerce
Public Policy
Consumer behavior in a digital environment
European Parliament study about the interaction between consumers and business in the digital environment
http://www.europarl.europa.eu/document/activities/cont/20110 »
Coordinating ICT Research across Europe
Staying at the cutting edge of ICT research therefore means coordinating Research Policy and European, national, regional and private research programmes
http://ec.europa.eu/information_society/tl/research/coordina »
Research Papers by Antonio Hyder
Online Media
FP7 Paradiso
Proceedings from the FP7 Paradiso workshop: ICT for a global sustainable future
We Support
UCR Sloan Center for Internet Retailing
Community dedicated to pioneering research in online consumer behavior
epractice.eu
European Commission professional community of eGovernment, eInclusion and eHealth practitioners
National Accounts of Well-being
Measure the average happiness of your country and learn how to increase your overall personal happiness and level of well-being.