Innovation Marketing

Marketing establishes that innovations should be developed based on future and current needs of the different types of consumers. Therefore, the process of Marketing should commence early during the stages of the idea development, product definition and design.

Hydermarketing assists SMEs in the Marketing of their Innovations, which are usually the most difficult to market.

Our overall process:

• We analyse the customer value aspects of an innovation
• The potential markets and customer profiles are identified
• We diversify the innovation to best satisfy the needs of each customer profile
• A branding strategy is developed for each group of products
• We identify funding sources and liaise with venture capital
• We launch the product and supervise its product life cycle

The international launch of the product is considered throughout the process,
counting on the expertise of our marketing associates in Europe, the US and India

We have the capacity to make World wide launches of high-tech products in a period
of time of under one year, from our office in Silicon Valley. For further information
contact Antonio Hyder on .(JavaScript must be enabled to view this email address) or click here

We partner internationally with ICT related innovation companies and research organisations.

European Networks

• Europe Unlimited. The network for high-tech investment and entrepreneurship
• European Marketing Academy, EMAC
• European Institute for Avanced Studies in Management

India

• Indusnet. ICT consultancy and application development
• Creative Skills. Web design and e-commerce developement

Hungary

• Bay Zoltán. Foundation for applied research

Nigeria

• Hyprops. Energetic resources engineering

Spain

• Itaca. Technological institute of advanced ICT applications
• Bold Bureau. Brand strategy and design
• Avant i+e. Association of innovative enterprises of Valencia
• Tecnocrea. Tecnological consultancy

United Kingdom

• Environmental consultancy

US

• Informs Marketing Science
• Academy of Marketing Science
• Internet Society, ISOC
• The Palo Alto Consulting Group

Additional marketing services. We offer additional services through our partners:

Research

Marketing research
Market research

Marketing consultancy

Organisation of marketing departments
Outsourcing of marketing departments
Participating in company meetings
People marketing
Product marketing
Service marketing
Distribution channels and logistics
Pricing
Company branding and brand management
Stategic marketing

Internationalisation and foreign trade

International marketing
International commerce

Public appearences

At congresses
In companies

Training

Business oriented
Academic oriented
Development of seminars

Internet, Media & Trade Fairs

Internet: Strategy, Web design, e-commerce, SEO, SEM, Web 2.0, Web 3.0.
Media: TV, Radio, Press, Music selection
Trade fairs
Representation of companies

These services are provided through our specialised partners